Today, most companies’ budgets are tight. Luckily, SMS marketing offers unique advantages for small businesses and organizations that need to increase sales without spending much on advertising. The world of digital marketing is evolving drastically with even more ways than ever to reach potential clients.
Believe it or not, SMS text marketing has risen to become one of the most efficient forms of marketing out there with its benefits stretching far beyond the obvious. If you haven’t considered integrating SMS marketing into you marketing strategy, you’re missing out on a phenomenal marketing opportunity.
Are you still wondering whether to join the SMS marketing trend? Here are top 5 compelling reasons why you need SMS text marketing:
1. Instant deliverability
SMS is lightning fast! It takes just 7 seconds for a text message to be sent and delivered- that’s on average. Better yet, mobile phone users will be having their devices on their hands and pockets most of the time. Therefore, it’s right to say that they’re more likely to open the message instantly within a short period of receiving it. While other marketing strategies are incredibly fast, nothing compares to the immediacy of mass text messaging.
2. Flexible platform
You have the ability to send a handful of messages to a target group or send a thousand messages to your entire list. SMS marketing makes it easy to customize your text message campaigns to the requirements of your SMS subscribers. Create a quick industry update or a promotional text; a text message molds itself to whatever needs are of your brand. What’s more many SMS services will easily integrate into your other online marketing strategies.
3. Solid open rate
For emails the average open rate is roughly 27% while direct mail boasts a significant 91% (according to centramailing.co.uk) Yet SMS still beats them both with an average open rate of 95% which is quite an astounding difference. While other forms have their advantages in marketing strategies, you cannot deny that text messages win the battle fair and square. Remember, the higher the open rates, the greater the chances of success because a lot of people can access the message. This attracts more action compared to any other marketing strategy.
4. Instant opt-in and opt out
With the advent of short codes, you can easily opt in or out of your SMS stream. Unlike other opt-in or opt out options, you need to complete a single step and apart from entering a mobile number, there is rarely any personal detail required up front. The best thing with the SMS marketing business, you want to make it as brief and simple as possible to opt in or out. This level of simplicity is what keeps the subscriber satisfaction high.
5. It builds brand loyalty
An advertisement in your local newspaper doesn’t appeal to you; simply put, it doesn’t feel like it’s speaking to you directly. Does it? Most likely not. However, a text message feels like a “one-on-one” conversation. Better yet, you’re granting your customers the option to opt in to your mobile marketing which makes them feel attended to. Also, delivering your customers special offers merits the feeling of exclusivity which earns your brand a sense of loyalty. SMS Marketing establishes relationships and strengthens brand loyalty.
6. Saves time and money
SMS marketing will help you save money meant for advertising helping you tighten your budgeting belts. What’s more the customers find it inexpensive because they don’t need to spend any coin to access your message. With other forms, they may need an internet connection to reach out to your message.
On the other hand, SMS marketing saves a lot of time allowing you to concentrate on other areas of the business. With scheduling components of SMS, you can simply plan the next SMS campaign to a later date which can only be done by a few clicks. On the customers end, they are not distracted from their day to day activities because when a text is delivered, they only need to read it in a minute.
7. It’s not widely used
Business owners, who decide to adopt a text message solution now, could have a huge advantage over their direct competitors. Right now, text marketing is relatively uncluttered and it’s mostly the large companies that have adopted it. In fact text marketing has a certain novelty to it; it feels like when you first started getting meals. Remember when it was exciting to receive mails? Before it floods, you need to act now!
Businesses are aware that marketing is an extremely crucial part of survival in an ever-changing market. Consequently, SMS marketing utilizes the one thing that people carry all the time no matter where they are and regardless of the time; the cell phone.
Have you integrated SMS text marketing to your strategy? If you still haven’t, start now by checking services like this one https://www.callloop.com/ and see what it can do to help your business grow.